{"title":"Aethalia","description":"\u003ch2 class=\"isSelectedEnd\"\u003eElegance from the Island of Elba\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLocman Aethalia celebrates the Island of Elba, once known as Aethalia: a place of light, technology and artisanal tradition. Inspired by the famous ferry that connected the island to the mainland in the 1950s, the collection blends contemporary elegance, innovation and a spirit of travel. Locman Aethalia watches express an idea of Italian modernity, transforming history, the sea and Elban savoir-faire into a distinctive Locman timepiece with a recognisable style and a bold personality.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"aethalia","title":"Aethalia","description":"\u003ch2 data-start=\"0\" data-end=\"39\"\u003e\u003cstrong data-start=\"0\" data-end=\"39\"\u003eElegance, Modernity and Engineering\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"41\" data-end=\"388\"\u003eAethalia is the ancient name of the Island of Elba, where Locman has its headquarters. Coined by the ancient Greeks, it means “spark” and refers to the glimmers the Argonauts noticed when observing the island from the sea: they were the lights emitted by the Etruscan furnaces, where metals—of which Elba has always been rich—were expertly forged.Technical expertise and artisanal craftsmanship have distinguished the people of Elba since ancient times. Aethalia was also the name given by the islanders to the legendary ferry that connected the island to the mainland in the 1950s: the first ferry to offer direct access for cars, without the need for the nets that had previously been used to hoist vehicles onto the deck.Those years marked the beginning of tourism on the island, and Europe’s first modern ferry came to symbolize adventure, progress and renewal. Every detail on board was meticulously designed: bartenders served cocktails in crystal glasses, and even the short crossing became an unforgettable experience.Aethalia set the rhythm of life for the people of Elba, serving the main routes at noon and at eight in the evening, when the day’s connections came to an end. Its arrival or departure was always an occasion. Drawn by the unmistakable sound of its siren, islanders would gather at the harbour to see who was arriving and who was leaving.It was a symbol of modernity, engineering and openness to the world—an emblem of an Italy looking towards the future.\u003c\/p\u003e\n\u003cp data-start=\"1531\" data-end=\"1635\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIt is these values of elegance, modernity and engineering that inspire Locman’s new Aethalia collection.\u003c\/p\u003e","brand":"vendor-unknown","offers":[{"title":"Aethalia Oisa 1937 \/ Titanium \/ Grey with Blue, Natural Leather and Blue trim","offer_id":54121719300429,"sku":"0461T06B-00AGBLPB","price":3980.0,"currency_code":"EUR","in_stock":true},{"title":"Aethalia Oisa 1937 \/ Titanium \/ Grey with Ivory accents – Titanium strap – Titanium","offer_id":54121719333197,"sku":"0461T06R-00AGAVB0","price":4158.0,"currency_code":"EUR","in_stock":true},{"title":"Aethalia Oisa 1937 \/ Gold \/ Grey with Ivory, Alligator and Testa di Moro trims","offer_id":54121719365965,"sku":"0461O06R-ORAGAVAT","price":18900.0,"currency_code":"EUR","in_stock":true},{"title":"Aethalia Oisa 1937 \/ Titanium \/ Grey with blue detailing – Titanium strap – Titanium","offer_id":54146292023629,"sku":"0461T06B-00AGBLB0","price":4158.0,"currency_code":"EUR","in_stock":true},{"title":"Aethalia Oisa 1937 \/ Titanium \/ Grey with Ivory, Natural Leather and Dark Brown trim","offer_id":54146312962381,"sku":"0461T06R-00AGAVPT","price":3980.0,"currency_code":"EUR","in_stock":true},{"title":"Aethalia Oisa 1937 \/ Titanium \/ Grey with Blue, Natural Leather and Grey trim","offer_id":54146332754253,"sku":"0461T06B-00AGBLPA","price":3980.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/2783\/6749\/files\/aethalia_1200_733.webp?v=1781644406"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/2783\/6749\/collections\/Locman_1200x628_8.png?v=1782401500","url":"https:\/\/www.locman.it\/en\/collections\/aethalia.oembed","provider":"LOCMAN Italy - Orologeria Italiana","version":"1.0","type":"link"}