FROM HONG KONG TO CERVINIA LOCMAN OPENS TWO NEW BOUTIQUES

Locman chose IFC Mall to open its flagship store in Hong Kong.
Located at the center of Hong Kong, on Victoria Harbour, the prestigious IFC - International Financial Center – is the pulsing heart of business, entertainment and luxury shopping. In fact, IFC Mall houses the most elegant show windows of the whole city.

It is just within this context of glamour and avant-garde that the new single-brand shop has its location.
LOCMAN - A boutique where the use of technological and traditional materials, such as stainless steel and wood, and a design of neat but harmonious shapes are combined with the striking colors of the Italian brand, thus creating modern and warm atmospheres..
The architectural concept characterizing LOCMAN’s boutiques all over the world is extraordinarily successful because it well interprets the soul of LOCMAN’s style – breaking traditional schemes, by affirming its own personality through an extravagant and well recognizable touch, winking at the unmatched Italian style.

The opening ceremony of the new LOCMAN boutique will take place on December 15, 2005 during a special opening party. The evening event will start at 6 p.m. by a ribbon cut and an opening toast inside LOCMAN’s new space.
A cocktail party and the LOCMAN fashion show will follow in the foyer of the sumptuous IFC Mall, in which the most important personalities of the press and entertainment world will take part.

Yet, Locman’s Christmas surprises do not end here. Another opening event is foreseen by the end of the year – this time in one of the most exclusive tourist resorts of Italy. In fact, it will be held along the main shopping street of Cervinia,Via Carrel, where LOCMAN’s new. Boutique is located.

The new flagship stores represent a further stage of the distributional strategy of the Italian firm. These new openings shall consolidate the brand’s presence on the national territory and offer the possibility of conquering a strong position in the markets abroad.