TOSCANO New!Baselworld 2007

At the Baselworld 2007 World Watch and Jewellery Show, LOCMAN ITALY – the famous watch company based on the island of Elba – proudly presents its TOSCANO model to the international press. This striking new watch bears eloquent tribute to a stunning region of Italy enriched with a unique history and which has become a worldwide symbol of Italian style.

Italian style as the perfect embodiment of the trends driving the world’s great cities, from London and Tokyo to New York, because Tuscany is currently on the way to recapturing its status as one of the world’s great cultural centres. In the exclusive cafés of Firenze and in secluded mansions nestling in the countryside, the great names of contemporary art, politics and showbusiness gather to spend their free – and therefore most precious – time. Today as yesterday, Tuscany is an emblem of art, of the dolce vita, and of landscapes tinged with golden hues.

It is specifically to the leading actors in this new Renaissance that Locman dedicates its new self-winding TOSCANO watch.

The harmonious shapes of TOSCANO, its attractive design and the specific “retro” style features give this model an inimitable personality. The generously rounded steel case, adorned with brilliant-cut diamonds on the lugs and bezel, is composed of three parts secured by four screws on the back. The art deco-inspired crown at 3 o’clock is reminiscent of liberty pocket-watches, while the dial with its early 1900s look is distinguished by a central zone engraved with a cobble-stone paving type motif and featuring the LOCMAN logo clearly visible at 12 o’clock. The date window appears in its usual position at 3 o’clock. The entire central area is surrounded by the minute circle, whereas the outer ring provides ample space for the large diamond-set neoclassical Roman numerals, thereby further enhancing the readability of the time indicated by the distinctive spear-tipped hands. The dial is topped by a cambered sapphire crystal.

The alligator leather strap sits comfortably on the wrist thanks to its two additional lugs screwed to the case and features a titanium pin buckle stamped with the Locman logo. Available in a choice of light brown, white or black, TOSCANO comes as an oversized masculine model or in a daintier ladies’ version.

TOSCANO is a resolutely contemporary watch radiating vintage charm and blending trendy urban charm with the glowing warmth of a timeless land.