LOCMAN: ON-AIR SOON!

As of April 20th, the Mediaset television network will be airing the new 2008 LOCMAN Italy advertising campaign.

The commercial in its one-minute, 30, 15 and 10-second versions will be preceded by a one-week teaser campaign as of Sunday April 13th.

Written by Marcello Martini and directed by Gaetano Morbioli, the commercial is something entirely new for Locman, accustomed to the web and the printed page and now making its small-screen debut.

The commercial entirely shot on 35mm film is enlivened by glimpses of the wonderful Elba island beaches and New York skyscrapers.

The heart of the commercial is the passion that binds a pair of lovers and erases the distance between the “tiny Tuscany island” and “the big apple”.

The two main characters in the commercial, Camila De Azevedo Alves and Simon Storey, respectively wear the LOCMAN Toscano watch (in a diamond-set version with a white strap) and the Tremila model (in a yellow strap version).